Making use of online circulations approaches to promote items is called digital marketing. This technique is both time conserving and cost effective. Digital marketing such as - is done through items such as mobile phone, SMS, MMS, instant messaging, websites, emails, banner ad and digital billboards.
Digital marketing involves a few of the strategies of direct marketing and Online marketing. In digital marketing standard approaches of promotions are carried out digitally. It involves marketing in two kinds, pull and push.
Pull digital marketing requires the user to pull or extract the content directly. The client needs to approach the marketing matter and see the matter by himself. Examples are websites, online forums and web logs. All these require clicking a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is needed to only show the content on the site or forum and there is no extra cost of sending the information to the client, but the client needs to make the extra effort of reaching to the content.The client doesn’t have to opt-in for such sort of promo and one message is being seen by all and it can not be individualized. The customers who see the content can not be traced, although the click through rate can be considered which provide information about the variety of clicks the message got. This is be done by making it possible for the click though tracking throughout the project, which tape-records the information.
Push digital marketing technologies requires the effort of both the marketer and the client. The marketer needs to push or send the content to the client and the client needs to make the effort of getting it. This is a very effective sort of marketing and the financial investments surely make a big return as it creates brand name acknowledgment. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Given that the content is sent to people, it can be individualized according to the designated recipient. Whether the message has been opened and seen by the client or deleted it can be tracked and reported. Info related to the client such as name, geographical area could be traced. However when sending this king of message, certain criteria need to be fulfilled as the SMS and emails sent are monitored. If the marketer doesn’t follow the guidelines and policies correctly, there is a possibility of messages getting rejected and blocked, prior to they reach the target market and the message is considered to be spam. Bigger consequences include online marketers getting blacklisted briefly and even permanently. The number would be blocked and they will not be able to send any messages at all. Messages sent to the RSS feeders require a system with an application to reach, when sent by an e-mail marketing system.
Both kinds of digital marketing need to be used in consonance to achieve positive outcomes. A clever marketer sends out emails together with SMS and uses numerous channels to market his items. The kind of messages being sent need to also be various from one another. They need to not only be text, but animations, audios and videos. There is a possibility of using pull and push message technologies in conjunction like the e-mail sent to a prospective client can have a URL or a banner ad, which on clicking downloads information. If there is enormous group of individuals to be reached by means of e-mail, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam.
Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have actually been passed to protect the customers from unethical online marketers who would go to any extent to promote their items or hackers or spammers who have a bad intent i.e. like damaging the computer or installing adware, spyware on individuals’s computers.